Bundling is quickly becoming the next best strategy of building revenue at news media companies. Last week at the INMA Media Subscriptions Summit in Stockland, a few companies were invited to share a bit of their experiences. In lack of definitive answers, good examples can be useful to get a wider perspective. Scandinavian Schibsted, Polish Ringier Axel Springer, and Times of India shared some of their sharp thoughts on bundling.
Origen: INMA: 3 early bundling success stories show its promise
