Getting the subscribers to stay — or at least to win them back — is all we ever wanted? During last week’s INMA Media Subscriptions Summit in Stockholm, three of the world’s most successful media companies shared their subscriber journey obstacles and hits along the way.NZZ’s Briefing newsletterNashua Gallagher, head of customer journey management at at the Neue Zuercher Zeitung (NZZ) in Switzerland, told the audience about a well-establlished conservative newspaper, founded in 1780. Their values are high-quality and well-trusted journalism.
Origen: INMA: 3 media companies share how they manage the reader subscription journ…
