There are plenty of takeaways from the latest Reuters Digital News Report, which includes 46 markets. For me, one of the most troubling, and perhaps surprising, findings of the report is that social media is “not becoming less important for news distribution; it is actually becoming more important.”Somehow, I have assumed that — because of direct engagement with audiences with newsletters, e-mails, podcasts, and other new products — direct traffic to news sites would be increasing.
Origen: INMA: Attentional shifts continue, social media dependency for news expands
