“Newsrooms stop mocking the creator economy and start learning from it,” wrote Candace Amos, director of audience for The Daily Beast in her NiemanLab journalism prediction for 2022. “Creators and influencers have gotten this far for a reason. It’s time newsrooms played the game, too.”In 2021, the creator economy exploded into a US$100+ billion market. This massive creator wave has changed the way consumers consume and engage with media.On the surface, it may appear that creators’ success is driven purely from entertainment-related content, but there’s more to this that aids their mass following and loyalty. And, as Amos noted, there are lessons publishers can learn from creators to unlock growth.
Origen: INMA: Creator economy offers 3 lessons for news publishers
