Newspapers that have survived for more than 100 years aren’t immune from needing to reinvent their business models. In fact, the presentations in “How news organisations successfully develop new lines of business” during INMA’s Media Innovation Week in Antwerp, Belgium, demonstrated commercial evolution is an ongoing process.That’s true for the UK’s 130-year-old Financial Times and for Swiss media group Ringier, which is a decade shy of two centuries. For both, value comes from developing revenue strategies that bridge or expand the editorial departments.
Origen: INMA: Financial Times and Ringier share their business growth strategies
