The median news brand has experienced a 130% increase in the number of digital subscribers between 2019 and 2022, according to INMA’s Subscription Benchmarking Service. “In a time of crisis — especially a pandemic — people turn to trusted sources and are more willing than ever to pay for news,” INMA Readers First Initiative Lead Greg Piechota explained to the audience at the INMA Media Innovation Week in Copenhagen last week.
Origen: INMA: In a time of crisis, research shows readers will pay for news
