As social media has become a way to reach and engage new audiences, news media companies are increasingly focusing on strategies that will help attract and retain new audiences. During this week’s INMA Webinar, Tyson Wheatley, Instagram director for The New York Times, shared insights on how the company is leveraging the format.During his presentation, How The New York Times uses Instagram, Wheatley noted that while the format of Instagram is different from print and online, it must still observe the brand’s quality storytelling: “When we post on Instagram, you might be reaching someone who is not even aware of your brand or maybe encountering the times for the first time. So when it meets them, it needs to be exceptional journalism.”
Origen: INMA: New York Times uses Instagram to attract and retain new audiences
