At our recent product innovation master class, we had a module devoted to Gen Z.Why?Because it’s a huge generation, 25% of the U.S. population to be precise. And frankly, I don’t think many media companies are well prepared. Yes, we have seen different generational characteristics before, but this generation is different. It’s the first truly digitally native generation, and they act and think differently — particularly so to the Gen Xers and surrounding generations that are currently leading media companies. Or as Ramin Beheshiti, former CPO at Dow Jones and now co-founder and president of The News Movement, showed us: “Ignore them at your peril.”
Origen: INMA: Publishers should infuse Gen Z into their news organisations
