If you want to convince readers to pay for online news, tell them how their money supports good journalism and be honest about your financial situation, researchers from Munich, Germany, recommend.“Understand what your audience wants, offer something that’s hard to get for free elsewhere, and keep your pitches simple and focused,” said Dr. Bartosz Wilczek, one of the study authors, in an interview with INMA.
Origen: INMA: Research identifies the most convincing subscription pitches
