Although TIME is celebrating its 99th birthday next month, the company thinks of itself as “a 100-year-old start-up,” said Laurie Truitt, vice president of consumer growth. In recent years, the company has pushed itself to go beyond being a legacy print magazine, and it’s doing that by creating additional brands within the TIME “red border” and even venturing into cryptocurrency and NFTs.As it pushes forward into new territory, Truitt said it requires building a “subscription machine” to move customers down the path.
Origen: INMA: TIME builds a subscription machine to move into the future
