There are more than five million podcasts to choose from, more if you loosen your description and somewhere around a quarter of the UK population listens to podcasts according to recent research from Ofcom and Edison Research. That research shows there’s not just a solid audience base, but also still a huge amount of headroom to grow too.Besides, even if there were 10 million shows and 100% of the population listened to podcasts, nobody might be telling your story, your way, and so whether you have zero, one or a slate of shows, we want to give you a snapshot of the sector as you look to your planning for 2023 and beyond.
Origen: InPublishing: Podcasting: taking its rightful place in publishers’ plans
