The bedrock of digital advertising — that’s third-party cookies, by the way — are not long for this world, causing the ad industry great difficulty when it comes to activating online ad campaigns.In January 2020 the Google Chrome team confirmed it would align with other web browsers such as Apple Safari by sunsetting them, and, even if there have been multiple delays in this implementation, it appears as if this will be realized in 2024.
Origen: Inside Google’s new PAIR workflow for advertisers, publishers – Digiday
