Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.The opportunity in question is the Fifa World Cup. It’s like catnip for advertisers — even in a downturn where ad dollars are scarce. Better to try and get swept up in the slipstream of an event like that while it lasts. Same as ever for media owners. Even more so for a sports media company like Footballco that makes more than 90% of its revenue from ads sold on soccer news site Goal and a number of local market publications including Voetbalzone in the Netherlands and Calciomercato in Italy
Origen: Inside one media company’s strategy to monetize the Fifa World Cup – Digiday
