“I had seen diversity initiatives flounder because they were too complicated or too negative an experience for people to take on.” BBC News presenter and 50:50 The Equality Project founder Ros Atkins told researchers at Behavioural Scientist in November 2020.Atkins had created a data-driven initiative in 2017 to increase women’s representation on media content. According to the academics, it was “easy, attractive, social, and timely.”While we see the challenges news organizations face as they seek to better represent society as a whole, we also see progress. That is progress that we, at 50:50, are keen to build upon.
Origen: Inside the BBC 50:50 project’s equity efforts–which go beyond gender – DCN
