After six months of planning, The New York Times has finally brought ads to The Athletic.When The Times acquired the subscription sports publisher for $550 million in January, along with its 1.2 million paid subscriptions, it also gained a website that attracted 4 million monthly readers in 2021—but had not run a single advertisement in its six-year history.
Origen: Inside The New York Times’ Plan to Bring Ads to The Athletic
