Last year Instagram finally opened up a video ad-revenue sharing program for publishers. However, the financial floodgates are far from open, according to participating publishers.“Underwhelmed” is how one publisher described their view of the money they are making from uploading long-form videos — formally labeled IGTV — to Instagram. Other publishers used stronger language.
Origen: Instagram’s video ad-revenue sharing program has underwhelmed participating publishers – Digiday
