The Atlantic, a 165-year-old US current affairs magazine, has achieved an enviable transition from analogue to digital. TheAtlantic.com regularly ranks among America’s largest news websites, and – having launched a metered paywall in 2019 – the publisher has rapidly grown its digital subscriptions business. Overall, it has around 750,000 subscribers, including roughly 300,000 digital-only subscribers. Below, the Atlantic’s chief executive, Nicholas Thompson (pictured), speaks to Press Gazette about the strategies behind its success, what the future holds, and how he plans to guide the title to profitability.
Origen: Interview: Nicholas Thompson, chief executive of the Atlantic
