Loud and uncowed: how UnHerd owner Paul Marshall became Britain’s newest media mogul | Media | The Guardian

In July 2017, British Conservative commentator Tim Montgomerie announced a new media venture, to widespread derision. UnHerd’s kitsch name and cow logo provoked ridicule and confusion. “Today I’m unveiling the icon that will top [the site] – a cow, who like our target readers, tends to avoid herds and behaves in unmissable ways as a result,” Montgomerie, UnHerd’s founding editor, announced.

Origen: Loud and uncowed: how UnHerd owner Paul Marshall became Britain’s newest media mogul | Media | The Guardian