The New York Times has signed a new multi-year “commercial agreement” with Google. The deal has been struck around two years after News Corp agreed its own three-year agreement with the tech giant.The publisher said in an announcement on Monday that the companies will “work together on tools for content distribution and subscriptions, using Google tools for marketing, ad product experimentation, and further on Subscribe with Google and Google Ad Manager”.
Origen: New York Times revenues to be boosted by new Google deal
