A handful of news media companies now have more than 1 million followers on TikTok, a testament to how much the viral video platform has become a central place for Gen-Zers to get news.Why it matters: Even though TikTok has done little to court news publishers or make the platform lucrative for them, the opportunity for brand awareness is massive.TikTok’s top influencers rack up engagement numbers that would make some of the big publishers on Facebook or Instagram envy.
Origen: News outlets ride TikTok engagement wave – Axios
