Over the last few years, much has been written about a so-called golden age of podcasting, which many date from the launch of the true crime show Serial (2014) and a subsequent wave of ‘deep dive’ news podcasts such as The Daily from the New York Times (2017). But outside a few top shows, we still know very little about which podcasts are being consumed across countries, who uses them, or even how engaging they are for consumers. This is partly because of the lack of mature, publicly available measurement systems, with consumption fragmented across proprietary platforms such as Apple, Spotify, and YouTube. In some countries, such as Australia, the United States, and Denmark, there are published lists of top news podcasts, but these depend on active participation from news organisations and often do not provide a complete picture.In this chapter, we rely on online survey methodologies to understand how news podcasts fit into the wider ecosystem and to identify some of the most popular news podcasts across a number of countries.
Inicio Lo que estamos leyendo News podcasts: who is listening and what formats are working? | Reuters...
