Nine Reach regional brands have adopted a “newsletter-led approach” meaning the websites are no longer their “flagship” means of content delivery.The publisher initially trialled this “engagement-first model” with five of its “Live” brands – in Norfolk, Suffolk, Bedfordshire, Buckinghamshire and Oxfordshire – beginning in November.It is now following suit in Berkshire, Hertfordshire, Sussex and Hampshire at the same time as making 200 redundancies across the business, as announced on Wednesday.
Origen: Nine Reach regional brands take ‘newsletter-led’ approach
