At ONA22, yesterday’s Tech Trends talk tying the future of journalism to AI and the metaverse gave way to a discussion today about using AI and data-driven decision-making to connect more closely with audiences.In “An Editorial-AI Hybrid Approach to Journalism,” two rising trends dominated the conversation: A/B testing of headlines and featured images, which allow editors to maximize a story’s performance by choosing the best-performing version as soon as a few minutes after the story has been published online — and personalization, an AI-driven process of changing what individuals see on a news site based on each individual’s digital footprint.
Origen: ONA22: Metrics and mission don’t have to stay separate – RJI
