“Pageview uplift 7x”: How publishers such as Slate and Texas Monthly are using read-it-later apps like Pocket | What’s New in Publishing | Digital Publishing News

As Mark Sternberg wrote recently in Adweek, read-it-later apps are gaining traction with publishers looking for new ways to distribute content to habitual readers. For readers too, read-it-later apps serve a useful purpose by allowing content from a multitude of sources to be consumed at leisure on a single, self-curated app. Some read-it-later apps will even read stories aloud, rather like a podcast of back-to-back articles.

Origen: “Pageview uplift 7x”: How publishers such as Slate and Texas Monthly are using read-it-later apps like Pocket | What’s New in Publishing | Digital Publishing News