For many publishers, locking podcasts and articles behind a paywall is a big step. Especially in Poland, where 76% of Internet users don’t understand why they should pay for online content, according to a 2021 report by the Polish Economic Institute. But newonce, a vibrant Polish music and pop-culture media felt optimistic enough to give it a try. They introduced a paid subscription offer for audio, video, and text content in December last year. So far, it is working out – the publisher gained 6K subscribers in the first 6 weeks.
Origen: Paywalls and paid podcasts for lifestyle media – The Fix
