The impending ‘Cookiepocalypse’, scheduled for the end of 2023, “could bring with it a new era of growth in digital media,” notes James Hewes, President & CEO, FIPP in the introduction to a new report, First-party data playbook for publishers. “While it is true that we will soon be leaving behind the cookie-based infrastructure that has dominated the digital landscape for decades, the shift back towards more contextually targeted environments puts publishers, by their very nature, in prime position to benefit.”
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