For bilingual people and international listeners, expect more podcasts coming your way from U.S.-based publishers and audio platforms this year. Companies like Vice Media Group, iHeartMedia and Tinkercast are ramping up podcast production in languages other than English, as they catch on to the opportunity to grow their global listener bases.While the U.S. provides the largest market for podcast audiences, non-English-language companies offer large and growing listener bases. China and Brazil, for example, provide the second and third biggest audiences, and podcast listening growth in Latin American countries was slated to surpass that of North America and Europe in 2021, according to eMarketer.
Origen: Podcast publishers and platforms growing non-English language audiences
