Branded babygrows and socks, NFTs as subscription keys and dynamic paywalls were among the new publisher revenue strategies discussed at Press Gazette’s Future of Media Technology Conference.Bosses at News UK, Forbes, Footballco and Canada’s Globe and Mail discussed a range of revenue strategies at the Waldorf Hotel in London on 21 September and shared what is -and isn’t – working. Here are a few highlights from their panel.
Origen: Publisher revenue strategies revealed: From branded babygrows to NFTs