As some publishers refrain from returning to in-person events just yet, they are employing their virtual events to aid another direct revenue source: subscriptions.The Washington Post launched its first event series exclusively for print and digital subscribers on Jan. 18. The Information is also adding to its subscriber-only events this month, with programming created for those that purchase corporate subscriptions. These events will be virtual for the foreseeable future. Events that provide subscribers with access to big-name guests, journalists and an opportunity to connect with one another can provide more value to paying readers, executives at both companies said.
Origen: Publishers use subscriber-only events to sweeten subscription pitches
