The New York Times has the most paying subscribers of any English-language publisher, boasting some 9.6 million people buying access.But they’re not all there for the Gray Lady’s reporting. More than a tenth of those subscribers are paying for access to the Times’ games offering – with no news included.The New York Times’ head of games, Jonathan Knight, told Press Gazette’s podcast that the publisher’s investment in games creates a valuable funnel for bringing in subscribers.
Origen: Puzzled: How games help power The New York Times subscription model
