Once largely shunned for news, many of the leading UK and US news publishers have rapidly increased their followings on Instagram according to an updated Press Gazette analysis. Among the newsbrands we looked at, US-based Healthline Media, which publishes Medical News Today and Psych Central, upped its follower count by 100% between June 2021 and June 2023 to reach 1.06 million followers.Our group of 50 newsbrands was decided by extracting the 50 most-followed publishers on Instagram from our monthly rankings of the biggest newsbrands in the UK and US,
Origen: Ranked: News publishers’ Instagram growth – Press Gazette
