When newspaper editors decide to “take the wire” instead of assigning staff to report a story, some consider it a compromise that could discourage regular readers.Turns out, readers don’t mind at all.A first-of-its-kind analysis using data from Northwestern University’s Medill Subscriber Engagement Index reveals that wire service and syndicated content can help to develop reading habits and retain subscribers among light and very light readers. Even for the most ardent, heavier readers, wire content has a neutral — not negative — effect.
Origen: Readers don’t mind when news organizations run wire stories – Poynter
