“Friendly friction”, personal phone calls and positive reinforcement are among the subscriber retention techniques advocated by marketing and retention bosses at Immediate Media, Hearst and Mark Allen Group.Subscriber retention was a key theme of last week’s PPA Festival in London, coming up in multiple sessions – indicating a shift in focus from growing subscribers particularly during the Covid-19 pandemic, to keeping them on the books.
Origen: Secrets of subscriber retention: ‘Friendly friction’, human interaction
