The Spanish newspaper used the Table Stakes methodology to identify a new focus audience, the Spanish Legion and the broader community around the military unit. La Voz de Almería has since launched a dedicated website section, newsletter and a YouTube channel to serve this target audience.

Origen: Spanish Legion, foodies content helps La Voz de Almería drive progress towards digital subscriptions – WAN-IFRA

DEJA UNA RESPUESTA

Please enter your comment!
Please enter your name here