This article provides empirical evidence of ‘defensive mediatization strategies’ in the field of sport. These are strategies used by actors individually and collectively to control and sometimes avoid media publicity—for example, by refusing requests for media interviews, or in the case of an organization, by making media literacy training available to its staff. In this article, we use the concept of defensive mediatization strategies to identify and illuminate some of the challenges facing professional sports journalists in the postbroadcast era.
Inicio Lo que estamos leyendo Sports Organizations and Their Defensive Mediatization Strategies: The Sports Journalist’s Perspective
