Still giving Apple 30% of your news subscription revenue? You no longer have to, and here’s how to stop | Nieman Journalism Lab

It’s been more than a decade since Apple first allowed news publishers (and others) to sell a subscription within their iPhone or iPad apps. And one complaint has reigned supreme through all that time: It required your users to subscribe through Apple, not directly to you. That cost the publisher money: a full 30% of your subscriber’s payment, month after month, year after year. And it cost the publisher the relationship: limiting the ability to target offers, gather user data, and otherwise fine-tune the connection between reader and outlet.

Origen: Still giving Apple 30% of your news subscription revenue? You no longer have to, and here’s how to stop | Nieman Journalism Lab