As more news organisations look to the reader revenue route to sustain their digital operations, there is a clear challenge. Acquiring digital subscribers is good, but hanging onto paying readers will determine the success of the business.The common approach to the retention challenge has been to make the cancellation process as difficult as possible. At Newsrewired yesterday (24 May 2023), industry experts discussed why the smarter option is to understand what drives readers to leave or stay, and then lean into the latter.The 30-day windowA subscriber saved is worth more than a subscriber earned during an economic downturn. Case in point, the Financial Times has seen that improving retention by just one per cent is equal to increasing subscription rates by 15 per cent. One fifth of cancellations (churn) is about normal. The point is that s
Origen: Subscription retention strategies: pain points and remedies | Media news
