Denmark’s biggest-selling national newspaper, Politiken, has boosted engagement and page views with the creation of what it calls “super articles”.These online features use all the features of its CUE content management system to create articles which incorporate images, video, graphics, animations, pictures and video.Over the last two years, Politiken’s digital storytelling group has published about 100 super articles. On average a super article records triple the amount of page impressions – about 12,000 compared to about 3,800 for all other articles published by the newsbrand.
Origen: ‘Super articles’ are driving subscriptions at Danish daily Politiken
