During the past couple years, Blick has doubled down on its strategy to reach and engage target audiences.Today, the company has three verticals on its website that each focus on a specific audience: the environmentally conscious, homeowners and wine lovers. In addition, the Zurich-based publisher has launched two other verticals that exist outside Blick’s main site: 26 Summits is a portal for people interested in hiking, while Winter Awards focuses on winter sports enthusiasts.Bettina Widmer, Head of Vertical Hub at Blick Group, joined WAN-IFRA’s recent Digital Media India conference in New Delhi to discuss the company’s portfolio of audience verticals and the strategic decision to focus on target audiences.
Origen: Targeting specific audiences helps Blick engage new and existing readers – WAN-IFRA
