That effort is paying off. McKinley Hyden, Director of Analytics Business Impact, Financial Times, joined WAN-IFRA’s recent Media Leaders Summit Middle East 2023 to talk about how the Financial Times Group has successfully managed to align itself with common goals, data ownership and platform relationships.“If you are merely relying on being a newspaper business, as the FT once did, the only information at your disposal is revenue by geography, circulation, and survey data, if you’re lucky,” she said.
Origen: Testing, metrics, products: FT uses data to ace the subscription game – WAN-IFRA
