Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising.The publisher currently generates roughly 80% of its revenue from content licensing, an unorthodox model that has shielded it from the commercial headwinds buffeting the industry. The redesign will help the organization double the amount of revenue it generates from advertising, from 5% to 10%, over the next two years, according to chief revenue officer Kristin Heitmann. The privately held company declined to share specifics.
Origen: The AP Debuts New Website Designed to Attract More Ad Spend
