The Atlantic will roll out out in early January a new dynamic paywall that offers varying subscription prices as it hopes to meet its next benchmark to attract 1 million print and digital subscribers by the end of 2024.The Atlantic currently has about 860,000 total subscribers (including those subscribed to The Atlantic on Apple News+). Of which, 42% of those subscribers are digital-only and 58% are print and digital subscribers. The company is on track to add a total of 30,000 subscribers by the end of this year, said Atlantic CEO Nick Thompson. The aim is to gain about 125,000 subscribers split across the next two years by implementing a “smart meter,” Thompson told Digiday.
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