The Cookiepocalypse: Why first-party data is going to matter to your newsroom | Reuters Institute for the Study of Journalism

In digital newsrooms around the world, there is a clock counting down to the second half of 2024 and the demise of the third-party cookie. The question of first-party data, and what it’s going to mean for our business, is at the heart of what we will be able to do as an industry going forward – both commercially and, increasingly, editorially.

Origen: The Cookiepocalypse: Why first-party data is going to matter to your newsroom | Reuters Institute for the Study of Journalism