“The digital advertising market has truly bounced back”: Fastest growth since 2008, IAB Europe reports | What’s New in Publishing | Digital Publishing News

The European digital advertising market grew by 30.5% in 2021 to €92B, marking its strongest YoY growth since 2008, according to IAB Europe’s latest AdEx Benchmark report. “No markets experienced a decline in digital advertising, demonstrating that the digital advertising market has truly bounced back from the challenges and impact of COVID19,” says Townsend Feehan, CEO, IAB Europe.

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