Adam Roberts, Digital Editor at The Economist, joined WAN-IFRA’s recent Media Leaders Summit Middle East 2023 to talk about the challenges of transforming a 180-year-old global legacy brand into a digital first one, while maintaining its trademark high quality standards.Below is an excerpt from a conversation between Alan Hunter, co-founder, HBM Advisory, UK, and Roberts. It has been edited for brevity and grammar.
Origen: The Economist’s journey to become a digital-first brand – WAN-IFRA
