Semafor has been buzzy from the beginning. Co-founders Ben Smith and Justin Smith left high-profile gigs as media columnist at The New York Times and Bloomberg Media CEO, respectively, to announce a joint effort designed to revive trust in journalism and revolutionize the news article format, with college-educated English speakers around the globe — all 200 million of ’em — as the audience.

Origen: The media startup Semafor launches with a “more honest” article format and lots of global ambition | Nieman Journalism Lab

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