The Week Junior, keeping children reading with magazines they want to read | What’s New in Publishing | Digital Publishing News

I see so many news stories about publishers’ trying to recruit younger audiences, mostly by jumping into TikTok like it’s the fountain of youth for their aging subscriber base.Anna Bassi, Editorial Director of The Week Junior (TWJ), can claim an advantage in the audience age stakes. Targeted at children of eight to 14, her magazine is one of the first real-world media experiences most of her readership has.

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