As more creators turn to AI for their artistic expression, there’s also a broader push for transparency around when AI was involved in content creation. To address this concern, TikTok announced today it will launch a new tool that will allow creators to label their AI-generated content and will begin testing other ways to label AI-generated content automatically.The company says it felt the need to introduce AI labeling because AI content can potentially confuse or mislead viewers. Of course, TikTok had already updated its policy to address synthetic media, which requires people to label AI content that contains realistic images, audio, or video, like deepfakes, to help viewers contextualize the video and prevent the spread of misleading info. TikTok’s policy allows it to take down realistic AI images that aren’t disclosed.
Origen: TikTok debuts new tools and technology to label AI content | TechCrunch
