Growing 45% since July 2020, TikTok reported over a billion monthly active users at the end of September 2021, with estimates showing 650,000 new users every day.Early growth on the platform was fueled by viral challenges and comedy skits, but increasingly longer-form analysis is engaging audiences alongside the dancing and lip-syncing.

Origen: TikTok has over 1 billion active users: Time for publishers to get serious on the platform? | What’s New in Publishing | Digital Publishing News

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