Ask someone in their 50s (a non-journalist) to name a living journalist. They might say Bob Woodward or Carl Bernstein. Ask someone in their 20s, though, and they might say Taylor Lorenz, Dave Jorgenson, or Jack Corbett — because they’ve seen them on TikTok.Younger audiences aren’t opening up a physical newspaper or turning on the 7 p.m. news (sorry). They’re scrolling on Twitter, Instagram, or TikTok. And after seeing the success of The Washington Post and Planet Money‘s TikToks, other outlets are going to want in. But it won’t just be brand accounts posting these TikToks — it’ll be reporters using their own accounts to explain their reporting.
Origen: TikTok personality journalists continue to rise » Nieman Journalism Lab
